WRITING SAMPLES

STUDY LINKS SMARTPHONE ADDICTION TO BRAIN IMBALANCE

According to a recent study presented at the annual meeting of the Radiological Society of North America (RSNA), researchers have found an imbalance in the brain chemistry of young people addicted to smartphones and the internet. Amazingly, 92 percent of young adults aged 18 to 29 use a smartphone and almost 80 percent of teens aged…

Star Wars Battlefront II Is Strong In The Force

FOUR out of FIVE STARS My Star Wars geek antenna are hyper-extended! Although the next installment of the film franchise, “Star Wars The Last Jedi”, doesn’t premier in the U.S. until December 15, 2017, the multi-player, epic battle fantasy, Star Wars™ Battlefront™ II, was released this week and will awaken even the most reluctant…

Tina On Tech Disruptor – An Interview With ZIG Founder & CEO Josh James

At first glance, Josh James looks like yet another music executive leaping into the technology space. And why not? From Dr. Dre and Jimmy Iovine’s bite of Apple to Snoop Dog’s investment in the sports conversion app GameOn, the technology check is large and seemingly limitless.

To Own A Dream: Lisa Erspamer

To Own a Dream: Lisa Erspamer

LOS ANGELES, CA — Lisa Erspamer grew up in Westminster, California in a normal neighborhood, with a normal family. Her father was an engineer. Her mother is a fourth- grade teacher, and her two older brothers are, well, normal. “We were your average, everyday, basic family. We went to Catholic schools, were less than middle income…normal.”

Beneath that normalcy and structure and rules and societal restrictions emerged a passionate dreamer whose path was clearly defined. “I was one of those lucky people who sort of was born with a dream that I always believed I would achieve. When I was in the first grade I would draw pictures of me with a microphone or write stories about having my own show. I loved television and entertainment … it was always my dream.”

Her fascination with Johnny Carson and Phil Donahue hinged upon their ability to share real stories about real people and issues. And then came Oprah Winfrey. “When I was 18, I was taking a class that required us to create a vision board. My vision board had Oprah Winfrey on it. In under eight years I am now working for Oprah Winfrey. It’s been amazing!”

Harpo Productions, Inc., was just the fertile creative soil Lisa needed to cultivate her craft, but it wasn’t easy. “I started at The Oprah Winfrey Show when I was 26 and it was hard. I learned a lot about producing but also about life, creativity, and believing anything was possible.”

“We would have these pitch meetings and Oprah would ask, ‘What is the intention? Why would we do that? What’s in it for the viewer?’ It really took a level of maturity to understand what Oprah meant by that. Really knowing why you’re putting something on television and how it is going to impact the viewer. Oprah has been my greatest teacher. She taught me that television should “feel” like some- thing. It should shine a light in a dark corner, show us something we haven’t seen before.” The little girl who was once the self- described “odd duck” blossomed into the co-executive producer of The Oprah Winfrey Show, responsible for some of television’s most memorable moments.

In January 2010, Lisa’s dream came full circle when she joined the network. While discussing the upcoming slate of shows, I was struck by the increased energy in her voice, an exuding passion that was almost palpable, and the sheer texture of a woman who has truly come into her own. Her power comes from a deep belief that anything is possible and being living proof of such.

Six months on the air, Lisa sings about the Fall line-up while acknowledging that as a network “We are still learning about our audience. Our goal is to be in service to our audience.” With signature programs that include the return of Rosie O’Donnell to television, financial guru Suze Orman’s America’s Money Class with Suze Orman, the OWN Documentary Club, and the launch of Oprah’s Next Chapter, the future of OWN shines brightly.

“It’s an honor to watch people create and to be a part of that process. My goal is that when you watch shows on this network, you feel something as a result, even if you laugh!”

tina@artandliving.com

MSN Video and Tina Marie TV Will Offer Interviews From NAACP Image Awards

REDMOND, Wash., and LOS ANGELES, March 22, 2005 — MSN and production company Tina Marie TV today announced they are teaming up to offer content from the 36th annual NAACP Image Awards free on MSN® Video (http://msnvideo.com).

The NAACP Image Awards, taped March 19 at the Dorothy Chandler Pavilion in Los Angeles, celebrate the outstanding achievements and performances of people of color in literature, television, motion pictures and the performing arts. This year’s top nominees include Jamie Foxx, Denzel Washington, Damon Wayans, Dave Chappelle, Usher and Kanye West. The NAACP Image Awards will honor Oprah Winfrey, who will receive the Hall of Fame Award; Prince, who will receive the Vanguard Award; and Barack Obama, who will receive the Chairman’s Award.

MSN Video will have interviews with award nominees and winners, all hosted by veteran broadcast journalist Tina Marie. The content will appear on MSN Video beginning March 22. Each day leading up to broadcast of the event, MSN Video will launch a new interview with an NAACP Image Award nominee. The NAACP Image Awards will air on FOX TV March 25 at 8 p.m. EST/PST.

The unique MSN Video content will appear on MSN Video each day:

  • Tuesday, March 22, Kerry Washington, “Ray”
  • Wednesday, March 23, Monique, “The Parkers”
  • Thursday, March 24, Hill Harper, “CSI: NY”
  • Friday, March 25, Gary Dourdan, “CSI”
  • Saturday, March 26, highlights from the NAACP Image Awards

“We’re thrilled to be a part of the excitement leading up to the NAACP Image Awards by bringing these interviews to MSN Video,” said Rob Bennett, senior director of MSN Entertainment at Microsoft Corp. “These interviews capture some of the enthusiasm surrounding this awards ceremony saluting people of color who have made amazing contributions in the arts.”

“As a woman-owned, minority-focused production company, we’re pleased to work with MSN to bring the amazing achievements of minority artists and entertainers to a larger audience by making unique video content from the NAACP Image Awards available online,” said Tina Marie Tyler, president and CEO of Tina Marie Tyler Television & Media LLC.

MSN Video, which launched in January 2004, serves more than 60 million consumers streaming video or audio each month. The advertising-supported service is free to users and includes streaming video from NBC News, the Discovery Communications Inc. network and HGTV, as well as music videos from dozens of top artists.

About NAACP Image Awards

The NAACP Image Awards celebrate the achievements and performances of people of color in the arts as well as individuals and groups who promote social justice. The mission of the National Association for the Advancement of Colored People is to ensure the political, educational, social and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination. http://www.naacpimageawards.net.

About Tina Marie TV

Tina Marie TV is a division of Tina Marie Tyler Television & Media, LLC, an independent production company. TMT celebrates the perseverance and frailty of the human condition. Through powerful and emotional celebrity testimonies, Tina Marie TV is a vehicle through which the viewer is educated, enlightened, and empowered. Tina Marie creates a warm environment and asks the human questions. When Tina Marie asks, we all care. Tina Marie TV is located on the web at www.tinamarietv.com.

About MSN

MSN attracts more than 380 million unique users worldwide per month. With localized versions available globally in 40 markets and 20 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

 

Doug Scott– President, Ogilvy Entertainment

Doug Scott– President, Ogilvy Entertainment
Doug Scott. Photo by Chris Fanning.

New York City, NY. — In a world where content is king and companies fiercely vie for a hefty slice of the consumer spending pie, there is one man who reigns supreme over the branded entertainment kingdom: Doug Scott, president of Ogilvy Entertainment, part of the global advertising juggernaut, Ogilvy & Mather. Beneath his boyish good looks and cutting wit beats the heart of a creative intellect whose philosophy was shaped by founder David Ogilvy himself. “Last year we produced a documentary film entitled David Ogilvy, the Original Mad Man for the BBC, during which I learned the analytical and strategic approach that he applied to all of his clients/campaigns,” explains Scott. “His book, Confessions of an Advertising Man, was an unexpected smash hit when he wrote it in 1963 and is still taught in business courses today. In it, Ogilvy laid out the rules for advertising like no one else before him, with an emphasis on centering every campaign around a big idea and respecting the consumer. He believed in vigorously researching his brands and finding what he called ‘the burr of singularity’—that one magic element of a product that differentiates it from everything else on the market. Finding that tone and that balance—and that burr—are still essential to everything we do today.”

For many advertising and marketing professionals, finding that burr can be like searching for a needle in a haystack; knowing what to do with it and how to sell it separates the titans from the minions. Scott believes that brands must “own” entertainment content, not simply “rent” it.

“When brands buy advertising, they are ‘renting’ the space around the content, trying to create context or some type of cultural relevance for the message,” explains the master of branding. “We believe that brands should develop their own original stories that directly reflect their positioning and message, thus allowing them to ‘own’ the content and use it in multiple ways. This approach also allows brands to be rewarded for the creation of successful entertainment, which in the past they funded through advertising but did not benefit from long-term.”

Scott creates ownership for his clients and entertainment for consumers via original content distributed through multiple channels in a highly engaging way. “Music plays an important role in the creation of content and offers brands a ubiquitous medium to reach target consumers,” he adds. “A good song is a good song, whether backed by a company or not. This past year, we developed an original song with Atlantic recording artist, Estelle, for our client Crystal Light. The song, called ‘Star,’ was launched on E! during their pre-Grammy coverage, was available as a free download on iTunes, and was played by Estelle on her concert tour.”

For Scott, the future of branded entertainment is filled with promise and opportunity. “We believe the future of branded entertainment will focus on the production of non-linear, interactive programming that consumers can engage with at multiple levels,” he says. “This may include product tags that allow the audience to buy the products featured in the program, story arcs that are defined by viewer choices, and products/brands that are integrated in real time based on consumer preferences and purchasing data.”

“I believe that brands have a natural opportunity to tell their stories through original entertainment and, when done properly, they will realize both economic and social benefits,” he concludes.

tina@artandliving.com

Signature Harry Winston

Image result for largest Harry Winston diamond  Image result for largest Harry Winston diamond

by Tina Tyler

BEVERLY HILLS, CA — For Winston, creating exquisite pieces of art began with the stone itself. And, true to his style, no mere gem would do. In 1949, he acquired the rare, 45.52-carat Hope Diamond and later came into possession of the 94.8-carat Star of the East diamond, the 14.37-carat Star of the South diamond, a 9-carat green diamond, and a 31- carat treasure now called the McLean Diamond. But perhaps his most famous gem came from a rough stone weighing 240.8 carats found in the Premier Mine, South Africa in 1966. Legend has it that when this stone arrived in New York, Winston and his cleaver, Pastor Colon Jr., studied the gem for six months.They marked and erased, drew and debated the cutting of such a stone was a television event. In the end, a 78-carat, pear shaped diamond was born. Harry Winston had secured his title as the “King of Diamonds”!

Today, above its flagship Fifth Avenue salon, Harry Winston’s company continues the traditions of its innovative founder. “At Harry Winston, we believe the stones are the most important part of a piece of jewelry to showcase; therefore, we use a minimal amount of metal, so that the diamonds appear as if they are floating on the skin,” says Susy Korb, the company’s executive vice president of marketing and design. “This approach allows for the maximum amount of light to reflect through the diamonds, giving them unsurpassed brilliance.”

Signature Harry WinstonAs Korb details, the process behind creating a signature Harry Winston piece is extremely complex. For starters, every Harry Winston piece is handmade. “Each stone is individually selected and cut to unleash the fire of the stone and then set into a wax layout,” says the executive.The Winston team includes more than twenty jewelers who create every piece of platinum wire and basket from scratch, as well as three jewelry setters who set every stone individually so that they match the basket appropriately.

“Harry Winston is the pinnacle of jewelry design because we not only use the finest stones, but we also design our jewelry in a way that truly captures all nature has to offer,” Korb explains. “Whether it be a pair of earrings from our Diamonds de Neige collection, inspired by snowflakes, or one of our classic wreath and vine necklaces, all of Winston’s pieces marry together nature’s beauty: diamonds, design, and ultimately, the woman.”

As the legend of Harry Winston lives on, artisans and setters continue to build upon the innovation and idea that began with a simple wreath. Often copied but never duplicated, the King of Diamonds’ unique design signature is truly what legends are made of!

tina@tinatyler.com

Pictured: Paraiba Tourmaline and Diamond Ring, featuring a 4.39 carat cabochon Paraiba tourmaline surrounded by six additional tourmalines and 6.11 carats of diamonds set in platinum. Harry Winston. Harry Winston ad. Images courtesy Harry Winston.

Joe Arancio — SVP, Sony Entertainment

Image result for Joe Arancio

By Tina Marie Tyler

Joe Arancio Article

CULVER CITY, CA — “I grew up in Manhattan Beach, California, and always had a curious mind,” says the unassuming mogul. “Life was about being outside and playing sports! My mother is a Ph.D. psychologist; my father is an attorney and part-time artist. My older brother is a PGA Golf Pro—an amazing athlete. I grew up with the Bond franchise being my favorite. It helped me in discovering my first love of gadgets and how technology can enhance life.”

That love of gadgetry influenced his career path, no doubt; today, Arancio’s position as SPHE’s SVP of digital distribution puts him at the convergence of tech and Tinseltown. “In the mid 90s, I was writing business plans and working on my own as a consultant while I was figuring out my future career. This was the start of the Internet boom, and my network was from San Francisco to San Diego I was diving in and finding ways to help ideas get on paper, many of the hottest ideas at the time were Internet related,” he recalls. “The more I dove in, the more I was fascinated and wanted to do and know more. This led to my taking a full-time position for a start-up in product development. I was in and hooked!”

With degrees in communications, psychology, and organizational behavior, Arancio built a foundation for distributing compelling content. “I see it [his education] as a study of expressing yourself and the ability to understand others,” he opines. “From there, anything is possible. I always knew that I was going to be in the business in some way but, like almost all of us, the path is not obvious from the start. That’s the fun part the journey!”

For a creative mind like Mr. Arancio, the future is an exciting thing. “Today Sony Pictures Home Entertainment is having great success with genre-specific content. Movies like Pineapple Express, Superbad, Step Brothers, Nick and Norah’s Infinite Playlist, and House Bunny are all performing extremely well online,” he reveals. “Young, next generation consumers are creating their digital libraries. Hits catered to that audience are really seeing results. The digital content is portable and is being played back on multiple screens. The new mobile phones have amazing screens and the quality is incredible. This is a trend we only see growing. It’s fun to work with the handset manufacturer to see the latest devices and great content being enjoyed in new and exciting ways! I am a fan of new ways to get content and the flexibility it allows. ‘Anytime, anywhere’ is a motto that is often used!”

tina@artandliving.com